Customer communications in marketing, 2003-2004

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Bibliographic Details
Main Authors: Cheeseman Alison
Corporate Authors: Chartered Institute of Marketing
Group Author: Wood Gill
Published: Butterworth-Heinemann,
Publisher Address: Oxford
Publication Dates: 2003.
Literature type: Book
Language: English
Series: CIM coursebook
Subjects:
Carrier Form: xi, 285 p.: ill. ; 30 cm.
ISBN: 0750659556
Index Number: F713
CLC: F713.55
F713.5
F713.5-43
F274
Call Number: F713.5/C515-1
Contents: Includes index.