Essentials of marketing:a global-managerial approach
Saved in:
Main Authors: | |
---|---|
Group Author: | ; |
Published: |
McGraw-Hill,
|
Publisher Address: | Boston, Mass. |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Edition: | 9th ed. |
Series: |
McGraw-Hill/Irwin series in marketing |
Subjects: | |
Carrier Form: | 624, 29 p.: ill. ; 28 cm. |
ISBN: |
0072464208 (alk. paper) 0071198695 (international : alk. paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/P455/9tn.ed. |
Contents: | Includes bibliographical references and indexes. |