Screen LibraryEssentials of marketing：a global-managerial approach
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
McGraw-Hill/Irwin,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Edition: | 10th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xl, 638 p.: col. ill. ; 28 cm. +1 CD-ROM (4 3/4 in.) |
| ISBN: |
0072935898 (alk. paper) 9780072935899 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/P455/10th.ed. |
| Contents: | Includes bibliographical references and indexes. |