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Campaign planner for promotion and integrated marketing communications

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Bibliographic Details
Main Authors: Sayre Shay
Published: South-Western International Thomson,
Publisher Address: Cincinnati, Ohio London
Publication Dates: 2001.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Marketing
Advertising
Carrier Form: 160 p.: ; 28 cm.
ISBN: 0324151977
Index Number: F713
CLC: F713.5
Call Number: F713.5/S275/2nd.ed.

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