Integrated advertising, promotion, and marketing communications
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Main Authors: | |
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Group Author: | |
Published: |
Prentice Hall,
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Publisher Address: | Upper Saddle River, N.J. |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxvi, 638 p.: col. ill. ; 25 cm. |
ISBN: | 0130175781 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/C648 |