Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxvi, 638 p.: col. ill. ; 25 cm.
ISBN: 0130175781
Index Number: F713
CLC: F713.8
Call Number: F713.8/C648