The soul of the corporation:how to manage the identity of your company
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Main Authors: | |
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Group Author: | ; |
Published: |
Wharton School Pub.,
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Publisher Address: | Upper Saddle River, N.J. |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxxviii, 208 p.: ill. ; 24 cm. |
ISBN: |
0131857266 (hardback : alk. paper) 9780131857261 (hardback : alk. paper) |
Index Number: | F270 |
CLC: | F270 |
Call Number: | F270/B754 |
Contents: |
Includes bibliographical references and index. Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue. |