Screen LibraryThe soul of the corporation：how to manage the identity of your company
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Wharton School Pub.,
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| Publisher Address: | Upper Saddle River, N.J. |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxxviii, 208 p.: ill. ; 24 cm. |
| ISBN: |
0131857266 (hardback : alk. paper) 9780131857261 (hardback : alk. paper) |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/B754 |
| Contents: |
Includes bibliographical references and index. Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue. |