Screen LibraryTaking brand initiative：how companies can align strategy, culture, and identity through corporate branding
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| Main Authors: | |
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| Group Author: | |
| Published: |
Jossey-Bass,
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| Publisher Address: | San Francisco |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Edition: | 1st ed. |
| Subjects: | |
| Carrier Form: | xix, 266 p.: ill. ; 24 cm. |
| ISBN: |
9780787998301 (cloth) 0787998303 (cloth) |
| Index Number: | F274 |
| CLC: |
F274 F270 F273.2 |
| Call Number: | F270/H361 |
| Contents: |
"Reputation Institute publications"--Jacket. Includes bibliographical references (p. 247-249) and index. What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, c |