Taking brand initiative:how companies can align strategy, culture, and identity through corporate branding
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
Jossey-Bass,
|
Publisher Address: | San Francisco |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Edition: | 1st ed. |
Subjects: | |
Carrier Form: | xix, 266 p.: ill. ; 24 cm. |
ISBN: |
9780787998301 (cloth) 0787998303 (cloth) |
Index Number: | F274 |
CLC: |
F274 F270 F273.2 |
Call Number: | F270/H361 |
Contents: |
"Reputation Institute publications"--Jacket. Includes bibliographical references (p. 247-249) and index. What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |