Screen LibraryMagic numbers for consumer marketing：key measures to evaluate marketing success
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | Singapore Hoboken, NJ Chichester, England |
| Publication Dates: | 2005. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | vii, 309 p.: ; 26 cm. |
| ISBN: | 0470821620 (hbk.) |
| Index Number: | F713 |
| CLC: |
F713.5 F713.3 |
| Call Number: | F713.5/D262 |
| Contents: |
Includes index. Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan. |