Value for money marketing:a guide to measuring marketing performance
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Main Authors: | |
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Published: |
Kogan Page,
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Publisher Address: | London |
Publication Dates: | 2001. |
Literature type: | Book |
Language: | English |
Series: |
Marketing in action series |
Subjects: | |
Carrier Form: | vi, 276 p.: ill. ; 24 cm. |
ISBN: | 0749435534 |
Index Number: | F713 |
CLC: | F713.5-62 |
Call Number: | F713.5-62/M959 |
Contents: |
"In association with Marketing." Includes bibliographical references and index. |