Screen LibraryValue for money marketing：a guide to measuring marketing performance
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page,
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| Publisher Address: | London |
| Publication Dates: | 2001. |
| Literature type: | Book |
| Language: | English |
| Series: |
Marketing in action series |
| Subjects: | |
| Carrier Form: | vi, 276 p.: ill. ; 24 cm. |
| ISBN: | 0749435534 |
| Index Number: | F713 |
| CLC: | F713.5-62 |
| Call Number: | F713.5-62/M959 |
| Contents: |
"In association with Marketing." Includes bibliographical references and index. |