Applications in basic marketing:clippings from the Popular Business Press

Saved in:
Bibliographic Details
Group Author: Perreault William D.; McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin,
Publisher Address: Burr Ridge, IL
Publication Dates: c1994.
Literature type: Journal
Language: English
Edition: 1994-95 ed.
Subjects:
Item Description: Basic marketing.
Essentials of marketing.
Carrier Form: ix, 226 p.: ill. ; 26 cm.
ISBN: 0256166447
Index Number: F713
CLC: F713.5
Call Number: F713.5/M123/1994-95 ed./
Contents: Includes bibliographical references.