Screen LibraryWhy customers would rather have a smartphone than a car : relationship retailing as an opportunity /
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| Main Authors: | |
|---|---|
| Published: |
Gower Publsihing Limited,
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| Publisher Address: | Farnham, Surrey : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | vi, 208 pages ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781472466563 (hardback : alk. paper) : 147246656X (hardback : alk. paper) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/M718 |
| Contents: | About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index. |