Advertising, subjectivity and the nineteenth-century novel Dickens, Balzac and the language of the walls /

From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens...

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Bibliographic Details
Main Authors: Thornton, Sara
Published:
Literature type: Electronic Software eBook
Language: English
Series: Palgrave studies in nineteenth-century writing and culture
Subjects:
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230236745
Summary: From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
Item Description: Ebook.
Originally published in: 2009.
Carrier Form: 228 p. : 23 b&w, halftones.
ISBN: 9780230008328
9780230236745 :
023023674X :
CLC: I11
Contents: Contents Acknowledgements List of figures Introduction THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES Thoroughfares for Inscription Moving Text/Motion Pictures Montage, Mirage and the (Mis)behavior of Language Forms of Subjection The Making of the Subject READING THE DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL The Floating Gaze 'Anti-Bleak House' Gothic Mechanisms of Advertisement and Novel BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE The Language of the Paris Walls The becoming virtual of Cesar Birotteau Dissolving Literature: lost illusions or great expe