Direct marketing:strategy, planning, execution

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Bibliographic Details
Main Authors: Nash Edward L
Published: McGraw-Hill,
Publisher Address: New York
Publication Dates: c1995.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: xxvi, 477 p.: ill. ; 24 cm.
ISBN: 0070460329
Index Number: F713
CLC: F713.1
Call Number: F713.1/N248/3nd ed./
Contents: Includes index.