Direct marketing:strategy, planning, execution
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Main Authors: | |
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Published: |
McGraw-Hill,
|
Publisher Address: | New York |
Publication Dates: | c1995. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Subjects: | |
Carrier Form: | xxvi, 477 p.: ill. ; 24 cm. |
ISBN: | 0070460329 |
Index Number: | F713 |
CLC: | F713.1 |
Call Number: | F713.1/N248/3nd ed./ |
Contents: | Includes index. |