Direct marketing:an integrated approach
Saved in:
Main Authors: | |
---|---|
Published: |
Irwin/McGraw-Hill,
|
Publisher Address: | Boston |
Publication Dates: | c1998. |
Literature type: | Book |
Language: | English |
Series: |
Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xviii, 532 p.: ill. ; 25 cm.4 computer disks (3 1/2 in.) |
ISBN: |
0256197830 (alk. paper) 0072905298 (computer disks) |
Index Number: | F713 |
CLC: | F713.32 |
Call Number: | F713.32/M135/ |
Contents: | Includes bibliographical references and index. |