Screen LibraryLuxury brand management in digital and sustainable times: a new world of privilege /
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global in...
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | |
| Published: |
Wiley,
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| Publisher Address: | Hoboken : |
| Publication Dates: | 2020. |
| Literature type: | eBook |
| Language: | English |
| Edition: | Fourth Edition. |
| Subjects: | |
| Online Access: |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328 |
| Summary: |
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- |
| Item Description: |
Description based on print version record. Includes index. Revised edition. |
| Carrier Form: |
1 online resource (xi, 531 pages) : illustrations, Also available in print. |
| ISBN: |
9781119706328 (electronic bk.) 9781119706281 |
| Index Number: | HD69 |
| CLC: | F760.5 |