Screen LibraryA practical guide to event promotion /
This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify th...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Routledge,
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| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace. -- from back cover. |
| Carrier Form: | xvii, 224 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 218-222) and index. |
| ISBN: |
9781138915336 1138915335 9781138915343 1138915343 |
| Index Number: | GT3405 |
| CLC: | F713.50 |
| Call Number: | F713.50/J136 |
| Contents: | 1. Introduction -- Part 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Part 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Part 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Part 4: Multimedia -- 11. Video and audio -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. |