Screen LibraryOperating in emerging markets : a guide to management and strategy in the new international economy /
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
FT Press,
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| Publisher Address: | Upper Saddle River, New Jersey : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xi, 340 pages : illustrations, map ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 321-324) and index. |
| ISBN: |
0132983389 9780132983389 : |
| Index Number: | HD2755 |
| CLC: | F276.7 |
| Call Number: | F276.7/C578 |
| Contents: | Introduction : emerging markets and the new international economy -- Opening the black box of emerging markets. What are emerging markets? -- Markets and institutions -- A historical perspective -- Operating in emerging markets : a step-by-step guide. The determinants of attractiveness and the four dimensions -- Managing risk -- Targeting emerging market clients I : the rich and the middle classes -- Target emerging market clients II : strategies for the base of the pyramid -- The emergence of emerging market multinationals : implications for managers and scholars. Multinationals based in emerging markets : features and strategies -- The internationalization of emerging market MNEs : a critical examination of international business theories / (written with Ying Liu) -- Conclusion -- Appendix : from third world to emerging markets : definitions, contexts, and meanings. |