Screen LibraryA preface to marketing management
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
McGraw-Hill/Irwin,
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| Publisher Address: | Boston |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 9th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xiv, 280 p.: ill. (some col.) ; 26 cm. |
| ISBN: |
0072466588 (pbk. : alk. paper) 0071198717 (International : alk. paper) 0072834811 |
| Index Number: | F713 |
| CLC: | F713.56 |
| Call Number: | F713.56/T191/9th.ed. |
| Contents: | Includes bibliographical references and indexes. |