Marketing management:knowledge and skills
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Main Authors: | |
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Group Author: | |
Published: |
Irwin/McGraw-Hill,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c1998. |
Literature type: | Book |
Language: | English |
Edition: | 5th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xvi, 944 p.: col. ill. ; 24 cm. |
ISBN: | 0256226334 |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/P478/5th ed. |
Contents: | Includes bibliographical references and indexes. |