Screen LibrarySelling the American people : advertising, optimization, and the origins of adtech /
"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"--
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| Main Authors: | |
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| Published: |
The MIT Press,
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| Publisher Address: | Cambridge, Massachusetts : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
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| Subjects: | |
| Summary: |
"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"-- |
| Carrier Form: | ix, 338 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780262545440 0262545446 |
| Index Number: | HF5415 |
| CLC: | F737.124.6 |
| Call Number: | F737.124.6/M148 |