Screen LibraryZ.E.R.O. : zero paid media as the new marketing model /
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wiley,
|
| Publisher Address: | Hoboken, New Jersey : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 272 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 261-266) and index. |
| ISBN: |
9781118801154 (hardback) : 1118801156 (hardback) |
| Index Number: | HF5823 |
| CLC: | F713.8 |
| Call Number: | F713.8/J235 |