Screen LibraryThe media handbook：a complete guide to advertising media selection, planning, research, and buying
Saved in:
| Main Authors: | |
|---|---|
| Published: |
Lawrence Erlbaum,
|
| Publisher Address: | Mahwah, N.J. |
| Publication Dates: | 2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Series: |
Lea's communication series |
| Subjects: | |
| Carrier Form: | xix, 185 p.: ill. ; 24 cm. |
| ISBN: |
0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.8-62 |
| Call Number: | F713.8-62/K198/2nd.ed. |
| Contents: | Includes bibliographical references (p. 177-180) and index. |