Screen Library2016最具公众影响力公共关系案例集
Saved in:
| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Published: |
新世界出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 322页: 图,照片 ; 24cm |
| ISBN: | 978-7-5104-6239-9 |
| Index Number: | C912 |
| CLC: | C912.31 |
| Call Number: | C912.31/8792-3 |
| Contents: | 本书收编了在“金旗奖-2016最具公众影响力公共关系事件”评选中获奖的优秀案例，涉及社会责任、品牌传播、公关活动、数字营销、社群互动、海外传播六个大类，涵盖汽车、互联网、金融、快消、医药、家电、服装、化工等十多个行业领域。 |
| Note: | 封面英文题名：China's most influential public relations case studies in 2016 |