2016最具公众影响力公共关系案例集
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Main Authors: | |
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Corporate Authors: | |
Published: |
新世界出版社
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Publisher Address: | 北京 |
Publication Dates: | 2017 |
Literature type: | Book |
Language: | Chinese |
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Carrier Form: | 322页: 图,照片 ; 24cm |
ISBN: | 978-7-5104-6239-9 |
Index Number: | C912 |
CLC: | C912.31 |
Call Number: | C912.31/8792-3 |
Contents: | 本书收编了在“金旗奖-2016最具公众影响力公共关系事件”评选中获奖的优秀案例,涉及社会责任、品牌传播、公关活动、数字营销、社群互动、海外传播六个大类,涵盖汽车、互联网、金融、快消、医药、家电、服装、化工等十多个行业领域。 |
Note: | 封面英文题名:China's most influential public relations case studies in 2016 |