忠诚效应:如何建立客户综合衡量与管理体系 = Improving Customer Satisfaction,Loyalty,and Profit:An Integrated Measurement and Management System
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Main Authors: | ; ; ; |
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Group Author: | ; |
Published: |
上海交通大学出版社
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Publisher Address: | 上海 |
Publication Dates: | 2002 |
Literature type: | Book |
Language: | Chinese |
Series: |
中欧—密歇根创新管理译丛 |
Subjects: | |
Carrier Form: | 167页: ; 23cm |
ISBN: | 7-313-02832-6 |
Index Number: | F274 |
CLC: | F274 |
Call Number: | F274/2143 |