Key account management:learning from supplier and customer perspectives
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
Butterworth-Heinemann,
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Publisher Address: | Oxford |
Publication Dates: | 1998. |
Literature type: | Book |
Language: | English |
Series: |
CIM professional |
Subjects: | |
Carrier Form: | xvi, 194 p.: ill. ; 24 cm. |
ISBN: | 075063278X |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/M135/ |
Contents: |
"Published in association with The Chartered Institute of Marketing." Includes bibliographical references (p. [187]-188) and index. |