Key account management:learning from supplier and customer perspectives

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Bibliographic Details
Main Authors: McDonald Malcolm
Corporate Authors: Chartered Institute of Marketing
Group Author: Rogers Beth 1957-
Published: Butterworth-Heinemann,
Publisher Address: Oxford
Publication Dates: 1998.
Literature type: Book
Language: English
Series: CIM professional
Subjects:
Carrier Form: xvi, 194 p.: ill. ; 24 cm.
ISBN: 075063278X
Index Number: F713
CLC: F713
Call Number: F713/M135/
Contents: "Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.