Author Results for McDonald Malcolm

McDonald,Malcolm
McDonald, Malcolm,
(英)马尔科姆·麦克唐纳著
Wiley InterScience (Online service)
Wiley InterScience Online service
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Wilson, Hugh,,1962-,
(英)马尔科姆·麦克唐纳(Malcolm McDonald)，(英)彼得·莫里斯(Peter Morris)著
Chartered Institute of Marketing
Cheverton,Peter
NetLibrary, Inc

1
Web security for developers : real threats, practical defense /

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Main Authors: McDonald, Malcolm
Published: No Starch Press,
Publication Dates: [2020]
Call Number: TP393.081/M135
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2
MBA marketing /

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Main Authors: McDonald, Malcolm
Group Author: Kolsaker, Ailsa
Published: Palgrave Macmillan,
Publication Dates: 2014.
Call Number: F713.50/M135-1
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3
Marketing and finance : creating shareholder value /

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Main Authors: McDonald, Malcolm
Group Author: Smith, Brian D. Brian David, 1961; Ward, Keith, 1949
Published: Wiley,
Publication Dates: 2013.
Call Number: F275.6/M135
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5
The complete marketer : 60 essential concepts for marketing excellence /

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Main Authors: McDonald, Malcolm (Author)
Group Author: Meldrum, Mike
Published: Kogan Page Limited,
Publication Dates: 2013.
Call Number: F713.50/M135-4
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6
Malcolm McDonald on marketing planning : understanding marketing plans and strategy /

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Main Authors: McDonald, Malcolm (Author)
Published: Kogan Page Limited,
Publication Dates: 2017.
Call Number: F713.5/M135-4/2nd ed.
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7
Malcolm McDonald on key account management /

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Main Authors: McDonald, Malcolm (Author)
Group Author: Rogers, Beth, 1957-
Published: Kogan Page Limited,
Publication Dates: 2017.
Call Number: F713.5/M135-3
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8
Marketing plans : profitable strategies in the digital age /

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Main Authors: McDonald, Malcolm (Author)
Group Author: Wilson, Hugh, 1962-; Chaffey, Dave, 1963-
Published: Wiley,
Publication Dates: 2024.
Call Number: F713.5/M135-1/9th ed.
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9
Marketing plans : how to prepare them, how to profit from them /

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Main Authors: McDonald, Malcolm (Author)
Corporate Authors: Wiley InterScience (Online service)
Group Author: Wilson, Hugh, 1962-
Published: Wiley,
Publication Dates: 2016.
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10
Marketing plans : how to prepare them, how to use them /

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Main Authors: McDonald, Malcolm (Author)
Corporate Authors: Wiley InterScience (Online service)
Group Author: Wilson, Hugh, 1962-
Published: Wiley,
Publication Dates: 2011.
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11
Marketing plans for services : a complete guide /

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Main Authors: McDonald, Malcolm (Author)
Corporate Authors: Wiley InterScience (Online service)
Group Author: Payne, Adrian; Frow, Pennie
Published: John Wiley,
Publication Dates: 2011.
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12
Marketing plans how to prepare them, how to use them

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Main Authors: McDonald Malcolm
Published: Butterworth-Heinemann,
Publication Dates: 2007.
Call Number: F713.5/M135-1/6th.ed.
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13
Marketing plans how to prepare them, how to use them

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Main Authors: McDonald Malcolm
Corporate Authors: Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: c2002.
Call Number: F713.5/M135-1/5th.ed.
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14
Key account plans the practitioners' guide to profitable planning

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Main Authors: Ryals Lynette
Group Author: McDonald Malcolm
Published: Butterworth-Heinemann,
Publication Dates: 2008.
Call Number: F713.3/R988
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15
Marketing plans for service businesses a complete guide

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Main Authors: McDonald Malcolm
Group Author: Payne Adrian
Published: Butterworth-Heinemann,
Publication Dates: 2006.
Call Number: F713.5/M135-2/2nd.ed.
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16
Market segmentation how to do it, how to profit from it

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Main Authors: McDonald Malcolm
Corporate Authors: NetLibrary, Inc
Group Author: Dunbar Ian 1951-
Published: Elsevier/Butterworth-Heinemann,
Publication Dates: 2004.
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17
Key marketing skills strategies, tools, and techniques for marketing success

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Main Authors: Cheverton Peter
Published: Kogan Page,
Publication Dates: 2004.
Call Number: F713.5/C527/2nd.ed.
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18
The new marketing transforming the corporate future

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Main Authors: McDonald Malcolm
Group Author: Wilson Hugh
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.50/M135
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19
The marketing plan in colour a pictorial guide for managers

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Main Authors: McDonald Malcolm
Group Author: Morris Peter 1937-
Published: Butterworth-Heinemann,
Publication Dates: 2000.
Call Number: F713.5-62/M135
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20
Marketing in manageable bites for busy managers and overworked students

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Main Authors: Meldrum Mike
Group Author: McDonald Malcolm 1938-
Published: Macmillan Business,
Publication Dates: 2000.
Call Number: F713.50/M518/2nd.ed.
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