Screen LibraryGroundswell：winning in a world transformed by social technologies
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| Main Authors: | |
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| Group Author: | |
| Published: |
Harvard Business Review Press,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Edition: | Expanded and rev. ed. |
| Subjects: | |
| Carrier Form: | xv, 332 p.: ill. ; 21 cm. |
| ISBN: |
9781422161982 (pbk.) 1422161986 (pbk.) |
| Index Number: | F713 |
| CLC: | F713.36 |
| Call Number: | F713.36/L693-1 |
| Contents: |
Includes bibliographical references (p. 287-305) and indexes. Understanding the groundswell -- Why the groundswell -- and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell. Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity. |