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Marketing in the groundswell

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Bibliographic Details
Main Authors: Li Charlene
Group Author: Bernoff Josh
Published: Harvard Business Press,
Publisher Address: Boston, Mass.
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Online social networks > Economic aspects
Information society > Economic aspects
Marketing
Soziale Software
Carrier Form: xii, 131 p.: ill. ; 19 cm.
ISBN: 9781422129807 (alk. : paper)
1422129802 (alk. paper)
Index Number: F713
CLC: F713.36
Call Number: F713.36/L693
Contents: Includes bibliographical references (p. 121-122) and index.

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