Cover is for reference only

Place branding through phases of the image : balancing image and substance /

Saved in:
Bibliographic Details
Main Authors: Zavattaro, Staci M., 1983
Published: Palgrave Macmillan,
Publisher Address: New York City, NY :
Publication Dates: 2014.
Literature type: Book
Language: English
Edition: First edition
Subjects:
Municipal government > Public relations > United States
Place marketing > United States
City promotion > United States
Carrier Form: xvi, 185 pages ; 23 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781137394439 (hardback : alk. paper) :
1137394439 (hardback : alk. paper)
Index Number: JS344
CLC: D771.232
Call Number: D771.232/Z394
Contents: Introducing philosophy into place branding -- Laying the foundations -- Putting it all together : the framework -- Examples in practice -- Implications of the framework -- A guide for managers.

Related Book Recommendations