Screen LibraryPlace branding through phases of the image balancing image and substance /
In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137394514 |
| Summary: |
In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. "Zavattaro's book makes a useful and well written contribution to the on-going issue of the link between identity/reality and image; substance and communication. Above all, the philosophical and public administration perspectives are welcome and should be digested by students, academics and particularly practitioners." - Robert Govers, Independent Place Branding Advisor; Joint Editor, Place Branding and Public Diplomacy "This book is timely and important! Zavattaro situates place branding in governance practices and asks us to make informed decisions about our practices that balance image an |
| Item Description: |
Electronic book text. Epublication based on: 9781137394439. |
| Carrier Form: | 204 p. : 2 figures, 8 halftones, 3. |
| ISBN: |
9781137394514 : 113739451X : |
| CLC: | D771.232 |
| Contents: | 1. Utilizing Philosophy in Place Branding 2. Laying the Foundations 3. Putting it All Together: The Framework 4. Examples in Practice 5. Implications of the Framework 6. A Guide for Managers. |