Emotions, advertising and consumer choice
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Main Authors: | |
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Group Author: | |
Published: |
Copenhagen Business School Press,
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Publisher Address: | [Denmark] |
Publication Dates: | 2007. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 462 p.: ill. ; 23 cm. |
ISBN: |
9788763001984 (pbk.) 8763001985 (pbk.) |
Index Number: | F713 |
CLC: |
F713.80 F713.55 |
Call Number: | F713.55/H249 |
Contents: | Includes bibliographical references (p. [431]-462). |