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Emotions, advertising and consumer choice

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Bibliographic Details
Main Authors: Hansen Flemming
Group Author: Christensen Sverre Riis
Published: Copenhagen Business School Press,
Publisher Address: [Denmark]
Publication Dates: 2007.
Literature type: Book
Language: English
Subjects:
Consumer behavior
Advertising > Psychological aspects
Carrier Form: 462 p.: ill. ; 23 cm.
ISBN: 9788763001984 (pbk.)
8763001985 (pbk.)
Index Number: F713
CLC: F713.80
F713.55
Call Number: F713.55/H249
Contents: Includes bibliographical references (p. [431]-462).

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