Screen LibraryConsumer behavior and advertising involvement：selected works of Herbert E. Krugman
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| Main Authors: | |
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| Group Author: | |
| Published: |
Routledge/Taylor & Francis,
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| Publisher Address: | New York |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Series: |
Marketing and consumer psychology series |
| Subjects: | |
| Carrier Form: | 344 p.: ill. ; 24 cm. |
| ISBN: |
9780805857887 0805857885 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/K943 |
| Contents: | Includes bibliographical references and indexes. |