Consumer behavior and advertising involvement:selected works of Herbert E. Krugman
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Main Authors: | |
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Group Author: | |
Published: |
Routledge/Taylor & Francis,
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Publisher Address: | New York |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Series: |
Marketing and consumer psychology series |
Subjects: | |
Carrier Form: | 344 p.: ill. ; 24 cm. |
ISBN: |
9780805857887 0805857885 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/K943 |
Contents: | Includes bibliographical references and indexes. |