Reset Filters
Branch: 徐汇凌云

Cover is for reference only

Driving customer appeal through the use of emotional branding /

"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how f

Saved in:
Bibliographic Details
Corporate Authors: IGI Global
Group Author: Garg, Ruchi, 1985-; Chhikara, Ritu; Panda, Tapan Kumar; Kataria, Aarti
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2018]
Literature type: eBook
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:
Branding (Marketing) > Psychological aspects.
Brand name products > Psychological aspects.
Product management > Psychological aspects.
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2921-7
Summary: "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how f
Carrier Form: 32 PDFs (xviii, 366 pages).
Bibliography: Includes bibliographical references and index.
ISBN: 9781522529224
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F760.5
Contents: Section 1. Introduction to emotional branding. Chapter 1. Multisensory brand experiences and brand love: myth or reality? ; Chapter 2. Branding in 2025: a dawn of a new era ; Chapter 3. Benchmark Academy study ties customer experience to emotional brand

Related Book Recommendations