Reset Filters
Circulation Type: In-Library Use Only

Cover is for reference only

Strategic customer management : integrating relationship marketing and CRM /

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Full description

Saved in:
Bibliographic Details
Main Authors: Payne, Adrian
Group Author: Frow, Pennie
Published: Cambridge University Press,
Publisher Address: Cambridge, UK :
Publication Dates: 2013.
©2013
Literature type: Book
Language: English
Subjects:
Customer relations > Management
Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
Carrier Form: xvi, 529 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781107014961 (hardback)
1107014964 (hardback)
9781107649224 (pbk.) :
1107649226 (pbk.)
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/P346-2
Contents: Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation.

Related Book Recommendations