Author Results for Frow, Pennie

Wiley InterScience Online service

1
Strategic customer management : integrating relationship marketing and CRM /

Cover is for reference only
Main Authors: Payne, Adrian
Group Author: Frow, Pennie
Published: Cambridge University Press,
Publication Dates: 2013.
Call Number: F713.55/P346-2
Book
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2
Marketing plans for services : a complete guide /

Cover is for reference only
Main Authors: McDonald, Malcolm
Corporate Authors: Wiley InterScience Online service
Group Author: Payne, Adrian; Frow, Pennie
Published: John Wiley,
Publication Dates: 2011.
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