Screen LibraryThe moral dimension of marketing：essays on business ethics
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| Main Authors: | |
|---|---|
| Published: |
American Marketing Association,
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| Publisher Address: | Chicago, Ill. |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 197 p.: ; 23 cm. |
| ISBN: | 087757300X (pbk. : alk. paper) |
| Index Number: | F713 |
| CLC: |
F713.5 F718 |
| Call Number: | F718/D252 |
| Contents: |
Includes bibliographical references (p. 189-190) and index. Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropriate marketing -- Final thoughts. |