Screen LibraryEthical marketing
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| Group Author: | |
|---|---|
| Published: |
Pearson Prentice Hall,
|
| Publisher Address: | Upper Saddle River, N.J. |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Series: |
Basic ethics in action |
| Subjects: | |
| Carrier Form: | xxi, 266 p.: ; 23 cm. |
| ISBN: | 0131848143 |
| Index Number: | F713 |
| CLC: |
F713.5-05 B82-053 |
| Call Number: | F713.5-05/E842 |
| Contents: |
Includes bibliographical references (p. 248-257) and index. Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. |