Conquering consumerspace:marketing strategies for a branded world

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Bibliographic Details
Main Authors: Solomon Michael R
Published: AMACOM,
Publisher Address: New York
Publication Dates: c2003.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 276 p.: ill. ; 24 cm.
ISBN: 0814407412 (hardcover)
Index Number: F760
CLC: F760.5
Call Number: F760.5/S689
Contents: Includes bibliographical references (p. 251-265) and index.