Business marketing management:a strategic view of industrial and organizational markets
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Main Authors: | |
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Group Author: | |
Published: |
Thomson/South-Western,
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Publisher Address: | Mason, Ohio |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Edition: | 8th ed. |
Subjects: | |
Carrier Form: | xxx, 714 p.: ill. ; 27 cm. |
ISBN: | 0324190433 |
Index Number: | F405 |
CLC: | F405 |
Call Number: | F405/H982/8th.ed. |
Contents: |
Previously published by Harcourt College Publishers, 2001. Includes bibliographical references and index. |