Business marketing management:a strategic view of industrial and organizational markets

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Bibliographic Details
Main Authors: Hutt Michael D
Group Author: Speh Thomas W
Published: Thomson/South-Western,
Publisher Address: Mason, Ohio
Publication Dates: c2004.
Literature type: Book
Language: English
Edition: 8th ed.
Subjects:
Carrier Form: xxx, 714 p.: ill. ; 27 cm.
ISBN: 0324190433
Index Number: F405
CLC: F405
Call Number: F405/H982/8th.ed.
Contents: Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.