Darwinian fitness in the global marketplace Analysing the competition /
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
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Published: |
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Literature type: | Electronic Software eBook |
Language: | English |
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Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137268334 |
Summary: |
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics. |
Item Description: |
Electronic book text. Epublication based on: 9780230369085. |
Carrier Form: | 312 p. : 20 figures, 6. |
ISBN: |
9780230369085 9781137268334 : 1137268336 : |
CLC: | F114 |
Contents: | List of Tales List of Figures Foreword-- J.L.Stanton Preface Acknowledgements About the Author Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead. |