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Darwinian fitness in the global marketplace Analysing the competition /

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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Bibliographic Details
Main Authors: Rajagopal, 1957-
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Competition, International > Study and teaching.
Globalization > Economic aspects > Study and teaching.
Business competition.
Business strategy.
Business and Management.
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9781137268334
Summary: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Item Description: Electronic book text.
Epublication based on: 9780230369085.
Carrier Form: 312 p. : 20 figures, 6.
ISBN: 9780230369085
9781137268334 :
1137268336 :
CLC: F114
Contents: List of Tales List of Figures Foreword-- J.L.Stanton Preface Acknowledgements About the Author Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead.

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