Screen LibraryEthics in marketing：international cases and perspectives
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Routledge,
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| Publisher Address: | Abingdon, Oxon New York, NY |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 171 p.: ill. ; 26 cm. |
| ISBN: |
9780415783514 (hbk.) 0415783518 (hbk.) 9780415783521 (pbk.) 0415783526 (pbk.) |
| Index Number: | F713 |
| CLC: | F713.5-05 |
| Call Number: | F713.5-05/M978 |
| Contents: |
Includes bibliographical references (p. [156]-169) and index. Perspectives for ethical and socially responsible marketing decisions -- Advanced perspectives for ethical and socially responsible marketing decisions -- Decision model, sample case (L'Oreal), analysis and the rest of the story -- Short Cases. Going along to get along -- Hunky dory -- Tracking down counterfeits on eBay: whose responsibility is it? -- Casas Bahia -- Toys from China and the new Yum Burger kids' meal -- Koodo in the Canadian cell phone market -- PETA -- Drug testing in India -- Tough decisions: something to snack on -- Honest tea and coke: an unlikely couple ... |