Readings and cases in sustainable marketing : a strategic approach to social responsibility /
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to b...
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Group Author: | ; ; |
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Published: |
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Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change."--P. 4 of cover. |
Item Description: | "Tilde University Press"--Cover. |
Carrier Form: | ii, 384 p. : ill. ; 25 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9780734610850 (pbk) : 0734610858 (pbk) |
Index Number: | HF 5413 |
CLC: | X322 |
Call Number: | X322/R287 |