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Readings and cases in sustainable marketing : a strategic approach to social responsibility /

"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to b...

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Bibliographic Details
Group Author: D'Souza, Clare; Taghian Mehdi; Polonsky, Michael J
Published:
Literature type: Book
Language: English
Subjects:
Green marketing
Social responsibility of business
Sustainable development
Corporations > Environmental aspects
Summary: "This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change."--P. 4 of cover.
Item Description: "Tilde University Press"--Cover.
Carrier Form: ii, 384 p. : ill. ; 25 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780734610850 (pbk) :
0734610858 (pbk)
Index Number: HF 5413
CLC: X322
Call Number: X322/R287

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