奢侈品销售的艺术:顶级奢侈品品牌的销售圣经 = Selling luxury:connect with affluent customers, create unique experiences through impeccable service, and close the sale
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Main Authors: | ; |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2016 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 19,202页: ; 25cm |
ISBN: | 978-7-111-53709-0 |
Index Number: | F724 |
CLC: | F724.7 |
Call Number: | F724.7/2225 |
Contents: | 本书讲解了奢侈品销售的各个环节,并提供与客户建立联系的实用可行的策略。不同于“销售顾问”,奢侈品市场将代表独特品牌形象的人称为“销售大使”。销售大使懂得如何根据客户的独特情感需求去跟他们建立联系。 |