Screen LibraryPhilosophy of marketing /
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| Group Author: | ; ; |
|---|---|
| Published: |
SAGE,
|
| Publisher Address: | Los Angeles : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Series: |
SAGE library in marketing
|
| Subjects: | |
| Carrier Form: | 5 volumes : illustrations ; 24 cm. |
| ISBN: |
9781446274910 (set : hardback) : 1446274918 (hardback) |
| Index Number: | HF5415 |
| CLC: | F713.50-05 |
| Call Number: | F713.50-05/P568/v.1 |
| Contents: | V. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies. |