Philosophy of marketing /
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Group Author: | ; ; |
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Published: |
SAGE,
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Publisher Address: | Los Angeles : |
Publication Dates: | 2014. |
Literature type: | Book |
Language: | English |
Series: |
SAGE library in marketing
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Subjects: | |
Carrier Form: | 5 volumes : illustrations ; 24 cm. |
ISBN: |
9781446274910 (set : hardback) : 1446274918 (hardback) |
Index Number: | HF5415 |
CLC: | F713.50-05 |
Call Number: | F713.50-05/P568/v.1 |
Contents: | V. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies. |