营销ROI:卓有成效的营销者 = ROI in marketing:the design thinking approach to measure, prove, and improve the value of marking

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Bibliographic Details
Main Authors: (美) 菲利普斯 Phillips, J.J. (著); 付庆波 (著、译); (美) 菲利普斯 Phillips, P.P. (著); 易虹 (著、译)
Published: 电子工业出版社
Publisher Address: 北京
Publication Dates: 2021
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 238页: ; 24cm
ISBN: 978-7-121-42139-6
Index Number: F274
CLC: F274
Call Number: F274/4128-2