营销ROI：卓有成效的营销者 = ROI in marketing：the design thinking approach to measure, prove, and improve the value of marking

Main Authors: (美) 菲利普斯 Phillips, J.J. (著); 付庆波 (著、译); (美) 菲利普斯 Phillips, P.P. (著); 易虹 (著、译)
Published: 电子工业出版社
Publication Dates: 2021
Call Number: F274/4128-2